Koko Networks, a Kenya-based bio-fuel technology enterprise, has extended its business to cover other fast-moving consumer goods through a new tech platform that will capitalize on its established distribution networks in low-income neighborhoods.
Koko Club, its new business line, is selling the products directly to consumers through the dukas (small shops) that currently serve as the company’s agents for its bio-ethanol cooking fuel and stoves.
The Koko Club products, displayed in designated spaces within the agents’ small shops, will only be sold to registered Koko Club members.
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The shop owners (agents) are using Koko’s PoS system to sign up customers, capturing their biodata, and issuing them with an electronic card that they will use when buying products from any Koko Club shop.
The customer cards are linked to an e-wallet, similar to the one currently used to purchase Koko’s bio-fuel, and which can be topped up via mobile money and other technologies.
Koko Club is sourcing products directly from manufacturers and manage the inventory through a real-time management system that prevents stockouts, in addition to providing accurate market analytics.
With 35 SKUs under its portfolio, initially, Koko Club is keeping the prices of its products competitive by shortening the supply chains from manufacturer to consumers.
