Two more auto giants have added their names to the growing list of big companies opting out of an in-person CES with less than a week remaining before kickoff. Yesterday, Mercedes confirmed that it would be skipping the physical event.
“As the health and safety of our customers, partners, employees and guests are our highest priority,” the company said in a statement. “Due to the large group of participants and the different country-specific regulations, a solid, safe and harmless planning for all participants is unfortunately not be feasible in the current situation. We deeply regret this decision but consider it necessary.”
Today, BMW followed suit, issuing a media release, announcing a shift to a virtual press conference. The carmaker’s statement was short and sweet, noting, “For many years, the BMW Group has been presenting innovations at the Consumer Electronics Show (CES) in Las Vegas. Due to the pandemic situation, the BMW Group will move all planned media activities at CES to a fully digital program livestreamed from Germany.”
